What's New

The "debut economy" is more than just product launches or flagship store openings—it’s an integrated new consumption model encompassing global debuts, first exhibitions, first shows, technological first applications, and pilot business models.

"Debut events" are a core function of exhibitions. 

Whether organized independently by brands or facilitated by exhibition platforms, they serve as key drivers of the debut economy.

Policy Highlights

Boosting the Impact of Product Debuts at Exhibitions

To accelerate Shanghai’s high-quality debut economy development, the Municipal Commission of Commerce, Finance Bureau.

Shanghai: The Premier Gateway for Global Brands Entering China

As the undisputed leader in China's "flagship store economy", Shanghai has become the top choice for international brands entering the Chinese market. The city's unparalleled openness serves as its greatest competitive edge, providing fertile ground for establishing itself as the "Global Product Debut Capital".

Shanghai Customs have introduced new measures, including:

✅ Subsidies for global debut events at influential trade shows:

Up to 30% coverage of exhibition costs (booth rental, setup, promotion)

Maximum subsidy: RMB 500,000

Increased to RMB 600,000 for events held during the March-May "Debut Shanghai" campaign

✅ Streamlined customs clearance for imported debut goods:

Faster inspections via pre-certification & differentiated assessment

Accelerated market entry for international brands

Why Exhibit? 

Maximize ROI with Debuts

Trade shows deliver three core values for brands:
1️⃣ Branding & marketing amplification
2️⃣ Sales channel expansion
3️⃣ Premiere showcase platform

CCF 2026: The Ultimate Debut Stage

Hosted by CCCLA, Donnor Exhibition & Dattor Exhibition, the 5th China (Shanghai) International Consumer Goods Fair & Modern Lifestyle Expo (Spring) (March 19-21, 2026) 

What we offer:
🔥 Policy synergy – Subsidy eligibility + premium buyer traffic
🔥 First-mover advantage – Be the industry’s opening act of 2026
🔥 Instant market feedback – Face-to-face engagement with distributors & consumers

Act Now!
Golden booth slots are selling fast—secure your debut platform today!

Contact the Organizing Committee

CCF SHANGHAI 2026

China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts (CCCLA)

Address: 10/F, Block 12, Nanyuan South Li, Chaoyang District, Beijing

Xu Jinli

Tel: +86 138 1175 1198

E-mail: xujinli@cccla.org.cn

Yang Yue

Tel: +86 186 1382 3907

E-mail: yangyue@cccla.org.cn

Shanghai Dattor Exhibition Co., Ltd.

Address: 15/F, Jinyi Building, No. 441 North Henan Road, Jing'an District, Shanghai

Event Cooperation: +86 189 6483 6589

Exhibitor Promotion: +86 136 3990 4723

Buyer Organization: +86 185 1653 0815

Exhibition Department: +86 021 5662 3370

E-mail: ccf@ccfsh.net