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CCF Shanghai 2026

China (Shanghai) Household Cleaning, Washing & Personal Care Exhibition is co-organized by the China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts (CCCLA), Shanghai Donnor Exhibition Service Co., Ltd., and Shanghai Dattor Exhibition Co., Ltd. This exhibition will make its grand debut at the Shanghai New International Expo Centre from March 19 to 21, 2026.

Concurrent Events - Industry Leaders Gather

China (Shanghai) Household Cleaning, Washing & Personal Care Exhibition is committed to providing enterprises with a full-spectrum professional trade service platform encompassing product showcases, brand promotion, and market expansion, facilitating high-efficiency connections across the industry's upstream and downstream sectors.

1. Brand - New Upgrade

The First Exhibition of the Year, Take the Lead

From the spring of 2025, the Shanghai Household Cleaning, Washing & Personal Care Exhibition, as a key concurrent thematic show of the China (Shanghai) International Consumer Goods Fair & Modern Lifestyle Expo (Spring), will share resources and create the first B2B trade show of the year that commands industry attention.

02 Four Major Thematic Exhibition Zones

Covering All Categories of Products

Textile Care Products: laundry detergents, powders, beads, sheets, fragrant beads, fabric softeners, oxygen bleach, bleaching agents, fabric disinfectants, etc.

Home Environment Care Products: solid incenses, incense gels, liquids, candles, car fresheners, anti - mosquito liquids, insecticides, dishwashing liquids, oil stain removers, toilet cleaners, descaling agents, range hood cleaners, fruit and vegetable cleaners, disinfectants, sterilization products, air fresheners, etc.

Personal Care Products: shampoos, floral waters, conditioners, body lotions, sunscreens, soaps, hand washes, facial cleansers, toothpastes, toothbrushes, dental floss, mouthwashes, wet toilet papers, face towels, sanitary napkins, wet wipes, nursing pads, cotton - soft towels, diapers, pull - up pants, urine - proof pads, etc.

Personal Care Appliances: razors, hair dryers, curling/straightening irons, hair clippers, beauty devices, hair removal devices, facial cleansers, humidifiers, forehead thermometers, garment steamers/irons, massagers, makeup tools, etc.

03 Audience Composition

Comprehensive Coverage of Industry Buyers

Professional Buyers: Agents/Distributors, Wholesalers, Producers, Importers & Exporters, International Procurement, Supermarkets/Community Stores, Department Stores, Home Living Stores, E-commerce, Cross-border E-commerce, Community Live Streaming Platforms, Loyalty Points Platforms, Design Firms/Designers, Fashion Buyers, Media, Franchise Investors, Other Retail Outlets, Mail-order Companies, TV Shopping Channels, Advertising Agencies, Corporate Procurement, WeChat Business, etc.

Crossover Channel Buyers: Restaurant Chains, Coffee/ Snack Shop Investors, Gyms/Fitness Studios, Fitness Clubs, Hotels/Resorts, Wellness Centers, Investment/Funding Firms, etc.

04 Concurrent Events - Industry Leaders Gather

Guiding Trends and Empowering the Industry

Over 20 multi - level supporting events, including industry annual meetings, high - level forums, private director meetings, trend - release events, and award ceremonies, will be held concurrently. These events will bring together industry leaders and focus on key topics, fostering innovative thinking and providing valuable insights for visitors.

Thematic Forums & Awards  

- 2026 Retail Innovation and Operations Forum & Top 100 Store Managers/Supplier Awards

- 2026 China International Brand Development Forum

- 2026 Cross-Border E-Commerce Spring Forum

- 2026 National Brand Distributors Conference

- Global Kitchen Trends Release Conference  

- Channel Partner Matchmaking Sessions  

- New Product Launch Events  

Annual Conferences  

- 2026 Annual Meeting of the New Retail & Supply Chain Committee of The General Association of Zhejiang Entrepreneurs & Retail Innovation and Development Forum

Private Board Meetings  

- The 5th China Influential Home Lifestyle Store/Collection Store Strategic Development Private Board Meeting 

05 Strong Promotion Campaign

Precision Buyer Invitation

06 Previous Partner Brands

Shining at the Exhibition

The Shanghai Household Cleaning, Washing & Personal Care Exhibition has attracted many well-known brands in previous years, such as Laoguanka, Da Gong Ji, Zhuan An Fragrance, Guo Guang, Fragrance Era, Ai Shu Le, Ai Shu Rong, Vinda, Tai Jie, Mi Ke, Ke Shi Duo, Jin Bao, Hua Wang, Ao Du, Ao Bang, Sakura, Sanhe Chemical, Run Hang, Art柔和, Zhe Fan Bio, Jiangxi Sheng Cheng, Jie You, Zhi Fu Lian, Ou Shi Kou, Zhuo Cheng Hui He, Yunnan Herbal, Ohuiqi, Geng Wo Trading (Japan CCOKIO), and Jie Bi Jia (OAKWOOD).