WBK? by Coosuc: Zheng Jun on "Product + Scenario + Operations" Innovation Leading Market Trends
The CCF 2025 China (Shanghai) International Consumer Goods Fair & Modern Lifestyle Expo（Spring）was held at the Shanghai New International Expo Center from March 7-9, organized by the China Chamber of Commerce for Import & Export of Light Industrial Products & Arts-Crafts, covering seven major themes including kitchenware and home goods.
Zheng Jun, Sales Manager of WBKᴺ, introduced their new cookware series featuring:
✔ 3D Floating Swirl Design
✔ Omni-directional Heat Conduction Technology
✔ 7-Layer Superconductive Heating System for enhanced non-stick performance & easy cleaning
✔ KFCC-certified ceramic coating (South Korea) for safety
Exhibition Goals:
Boost brand awarenessSeek domestic partners
Youth Market Strategy:
Product innovation (e.g., AR-integrated packaging)Scenario rebranding (social media-driven usage contexts)Data-powered operations (consumer behavior analytics)
Breaking Industry Homogeneity:
Focus on patented R&D (15+ utility patents)AI/AR applications in product interaction
Omnichannel Expansion:
Building a "Live Commerce Hub + Supply Chain + Cloud Warehouse" ecosystem, empowering physical stores with self-streaming capabilities.
2025 Target:
Sell 1 million cookware units while strengthening brand foundations.
Next Event:
CCF2026 returns in March 2026.
Contacts:
China Chamber of Commerce for I/E of Light Industrial Products & Arts-Crafts (Beijing)
Tel/Email per original article.
#HousewareInnovation #CookwareTech #RetailTransformation #CCF2025