What's New

2026 China (Shanghai) International Urban Cultural Gifts & Regional Signature Products Exhibition will be co-organized by the Shanghai Commercial Association, China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts (CCCLA), and Shanghai Dattor Exhibition Co., Ltd. It will debut in tandem with the CCF China (Shanghai) International Consumer Goods Fair & Modern Lifestyle Expo (Spring) at the Shanghai New International Expo Centre from March 19–21, 2026. 

Aligned with China’s <Action Plan to Boost Consumption>, this exhibition aims to elevate regional cultural branding and premium product upgrades. It seeks to stimulate consumer demand through high-quality supply and accelerate market circulation of geographically distinctive products. The organizing committee, in collaboration with regional authorities, will showcase brands with regional cultural features and spread their stories and products. 

This offers a platform for domestic and international traders, brand distributors, supply chain platforms, and public business venues to communicate and cooperate. It will expand market channels for regional - cultural brands and promote quality consumption.

Co-located Mega Events | Collaborative Resource Synergy

Four Exhibition Zones

Fabric Care Products: Liquid detergent, powdered detergent, laundry gel beads, laundry sheets, laundry scent beads, fabric softener, oxygen bleach, bleach, antibacterial fabric liquid, etc.

Home Environment Care Products: Solid fragrance, fragrance paste, liquid fragrance, scented candles, car fresheners, mosquito repellent, insecticide, dishwashing liquid, degreaser, toilet cleaner, descaler, range hood cleaner, fruit and vegetable cleaner, disinfectant, air freshener, etc.

Personal Care Products: Shampoo, toilet water, conditioner, body wash, sunscreen, bar soap, hand wash, facial cleanser, toothpaste, toothbrush, dental floss, mouthwash, wet toilet paper, face cleansing cloths, sanitary pads, wet wipes, nursing pads, cotton towels, diapers, pull-up diapers, waterproof pads, etc.

Personal Care Appliances: Razor, hairdryer, curling/straightening iron, hair clipper, beauty device, hair removal device, facial cleansing device, humidifier, forehead thermometer, clothing steamer/iron, massager, makeup tools, etc.

Visitor Profile

· Public commercial hubs (airports,high-speed rail stations, highway service areas, etc.)

· Cultural tourism agencies/scenic spots

· Shopping malls/commercial streets/markets

· Retail chains/supermarkets/convenience stores/membership stores/souvenir shops

· Gift industry distributors/agents/wholesalers

· Design/advertising/gift/creative companies

· Bulk procurement/supply chain platforms

· Corporate points-redemption platforms (telecom, finance, transport)

· Gift Mall/Group Welfare Platform

· E-commerce/livestreaming/cross-border/community group-buying platforms

· Hotels/B&Bs

Concurrent Events

Powerful Promotion

Media Partner

2026 China (Shanghai) International Urban Cultural Gifts & Regional Signature Products Exhibition

📆19-21, March 2026 | 📍Shanghai New International Expo Centre (SNIEC)

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