Why Choose「March · Shanghai」?
The global flagship exhibition for home and lifestyle products — CCF 2026 China (Shanghai) International Consumer Goods Fair & Modern Lifestyle Expo (Spring) will grandly open from March 19 to 21 at the Shanghai New International Expo Centre. CCF SHANGHAI 2026 will have an exhibition scale of 100,000 square meters, and is expected to attract 1,500+ enterprises and 6,000+ brands to the same stage, creating the industry's first comprehensive business service platform at the beginning of the year that integrates new product launches, brand display, trade negotiations, and resource connection.
The Starting Point of the Consumer Wave for Spring Season New Product Launches
March coincides with the starting point of the consumer market's recovery at the beginning of the year, when the demand for home renewal is concentrated and released. Choosing to exhibit at this time means seizing the commanding height of the spring consumer market and opening a favorable start for the company's annual performance. The home and general merchandise industry has a tradition of "selecting products in spring, placing orders for the whole year." Early March, following the Christmas and Spring Festival holidays, is a critical period for market replenishment and the first procurement season of the year. It aligns with the product selection needs of general merchandise channels after clearing inventory, and buyers need to lay the foundation for their annual product layout through the CCF platform.
Enterprises can rapidly launch new products and secure annual orders through the CCF Shanghai International Consumer Goods Fair & Modern Lifestyle Expo (Spring). As the industry saying goes, "The whole year's work depends on a good start in spring." Participating companies can leverage this timing to seize the market high ground and lay the foundation for their annual business.
The Scarce Value of the Industry's First Exhibition at the Start of the Year
As the "Premier Grand Event of the Year" for the home and general merchandise industry, CCF SHANGHAI 2026 holds an irreplicable timing advantage. Exhibiting enterprises can leverage this platform to be the first to launch their spring new products, seizing the market during its vacant period. Meanwhile, buyers can accomplish their most critical product selection tasks for the entire year here, grasping the latest industry trends.
The China Hub for Global Retail Giants
Shanghai, as an international metropolis, is the preferred entry point for global retail giants into China. The Chinese headquarters and core procurement teams of these companies are all based here. Exhibiting enterprises can directly connect with the decision-making centers of these heavyweight buyers, significantly enhancing cooperation efficiency.
A Stage for Brand Value Certification, A Trendsetter
Gaining recognition in Shanghai, the market with the strongest consumer power and highest brand awareness in China, means passing the most stringent quality test. Successfully entering the Shanghai market not only represents a commercial breakthrough but also serves as an authoritative certification of brand influence.
As an international design capital, Shanghai gathers global creative resources. Exhibiting here allows companies to both absorb internationally advanced design concepts and grasp the latest trends in China's domestic consumption upgrade, providing an excellent window for businesses to gain insights into trends.
The Powerful Hinterland of the Yangtze River Delta Economic Zone
The Yangtze River Delta is one of the most economically vibrant, open, and innovative regions in China. The Yangtze River Delta urban cluster, with Shanghai at its core, contributes nearly a quarter of the nation's total economic output while occupying only about 4% of its land area. This region is not only a high ground for consumption but also provides robust industrial chain support for exhibitions. Any brand aiming for nationwide development must come to Shanghai to explore opportunities.
March 19-21, 2026 ·Shanghai New International Expo Centre
In March, the golden period of the industry, and in Shanghai, this strategic high ground, choosing the CCF platform means choosing to stay in sync with industry trends, walk alongside market opportunities, and connect with global resources.
