What's New

⏰ March 19–21: CCF 2026 Shanghai International Home & Lifestyle Expo will be grandly held at the Shanghai New International Expo Centre. Today marks just 10 days until the exhibition opens.

🎫Click "To Visit" at the top right corner to register now to get your free 30 RMB admission ticket. (Free ticket deadline: March 18, 23:59)

2026 Overseas Buyer Pre-registration Data

Continues to Climb

From March 19 to 21, CCF 2026 will grandly open at the Shanghai New International Expo Centre. As the exhibition approaches, the event is gaining increasing momentum. To date, overseas pre-registered visitors have seen significant growth, with a 138.21% increase compared to the previous session. Professional buyers from over 81 countries and regions have already secured their spots in advance and are heading to this international home and lifestyle industry event with clear procurement needs.

Relying on its global strategic cooperation network and overseas promotional efforts, CCF SHANGHAI 2026 has not only attracted buyers from traditional core markets such as Europe, the Americas, and Southeast Asia but has also seen enthusiastic registrations from numerous emerging market purchasers. The pre-registration momentum has far exceeded expectations, and a global home sourcing feast is now fully poised to begin!

Without further ado, let's take an early look at this group of overseas buyer delegations "coming with orders in hand" and find your potential partners.

Key Overseas Buyer Matrix

Covering Global Core Markets

The overseas pre-registered buyers' inquiries for this edition cover a full range of procurement needs, including fashionable kitchen & dining products, lifestyle items/trendy toys/fragrances, home decoration/textiles/home furnishings, AI home appliances/smart drinkware, and household cleaning/personal care/paper products. The buyer base includes large chain supermarkets, cross-border e-commerce platforms, professional distributors, and brand agents, precisely matching the overseas expansion needs of exhibitors.

#01 Core Buyers from Europe, the U.S., Japan, and South Korea (High-Value Purchasing Power)

As mature markets for global home consumption, buyers from Europe, the U.S., Japan, and South Korea continue to stand out this year with focused and precise procurement needs:

· United States: Multiple buyers are focusing on kitchenware, smart home appliances, and home storage categories. Some purchasers have explicitly expressed interest in directly sourcing dining and kitchen product series from China and are inquiring about product catalogs and custom pricing.

· Germany, United Kingdom, France: Professional buyers are urgently seeking catalogs and price lists for kitchen tools, cookware, and daily-use ceramics, with clear purchasing intentions. Buyers from European home furnishing chain brands have also registered, focusing on smart home and lifestyle appliance integration products.

· Japan, South Korea: Leveraging geographical advantages, buyers from Japan and South Korea remain highly active, with a particular focus on designer collaboration homewear, artistic ceramics, aromatherapy wellness sets, and healing IP-derived merchandise.

#02 Southeast Asia & Middle East Emerging Buyers (High Growth Potential)

With the rapid rise of the home furnishing markets in Southeast Asia and the Middle East, the number of pre-registered buyers from these regions has increased significantly this year, with demand focused on fashionable lifestyle products and cross-border best-selling items.

· Malaysia, Thailand, Indonesia: A large number of supermarket buyers and cross-border e-commerce sellers have registered for the event, focusing on sourcing popular cross-border categories such as small kitchen accessories, storage items, and household cleaning and personal care products.

· UAE, Saudi Arabia: Middle Eastern buyers have shown strong interest in high-end home decorations, aromatherapy and fragrance products, and smart home appliances. Some purchasers are looking to become regional distributors for relevant brands.

#03 Buyers from Other Regions (New Blue Ocean Opportunities)

Buyers from Australia, Russia, and South America have emerged as new highlights in this round of pre-registrations, bringing bulk procurement and customization needs:

· Australia: Local homeware buyers have specifically pre-registered for the event, seeking kitchen utensils and textile products suitable for the Australian market.

· Russia: Multiple buyers are focusing on insulated drinkware, winter home textiles, and home decorations, with strong intentions for bulk purchasing.

· Brazil, Chile: South American buyers are concentrating on stainless steel kitchenware and daily hardware products. Some buyers are looking to connect with manufacturers for product customization.

Behind the Surge in Overseas Pre-registrations

Lies CCF's International Appeal

As of now, CCF 2026 has attracted over 1,500 domestic and international exhibitor brands, covering an exhibition area of 80,000 square meters, with a significant year-on-year increase in overseas pre-registered visitors. The key to drawing enthusiastic participation from global buyers lies in CCF's three major advantages:

Full-Industry Chain Resources: 6 themed exhibition zones covering fashionable kitchen & dining products, lifestyle items/trendy toys/fragrances, home decoration/textiles/home furnishings, AI home appliances/smart drinkware, household cleaning/personal care/paper products, and city gifts/live-streaming e-commerce. It brings together industry-leading brands such as Mastertool, Sanhe, Sanxia, Lingfeng, Wangmazi, Shibazi, Solid, Dongwu, Zippo, Vinda, and Dalent Aroma.

Precise Matchmaking Services: CCF establishes four major business platforms — a domestic sales platform for high-quality export products, a sourcing platform for supermarket best-sellers, a direct supply platform for e-commerce selection, and a launch platform for spring new products.

Global Channel Network: CCF strengthens cooperation with international social platforms, domestic and overseas B2B trade platforms, professional organizations, and foreign trade import/export companies to gain in-depth insights into the procurement needs of overseas buyers.

⏳ 10 days to go —

Now is the time to seize global business opportunities!

Professional buyers from over 81 countries and regions are ready, with clear orders and procurement needs, waiting to connect with you! Whether you aim to expand into mature markets like Europe and the U.S., seize emerging opportunities in Southeast Asia, or explore new prospects in the Middle East, Australia, and beyond, CCF is the ultimate platform to link you with global resources and realize your brand's overseas expansion.

With only 10 days until the exhibition opens, @home and lifestyle industry professionals, secure your spot now and join global industry partners to unlock the first business opportunities of 2026 in the home and lifestyle sector!